Remember, the audience experience with you starts when they first get your marketing to well after they leave your show. So your interaction with your audience after a show can be as important as the show itself. As a great example, when she played the Kennedy Center, Liz Callaway spent nearly as much time signing autographs and chatting to the audience as she did onstage.
- Enjoy what you just accomplished. Also, if you’re anything like me, you may not be working at full mental capacity right after a show. Recognize this to avoid getting in any danger and making any commitments.
- You got an ovation at the end of your show. (I sincerely hope. If not, then slink out the back door and ignore this column until you get applause.) So the audience told you they enjoyed it. Respect their enjoyment. Do not undermine it with complaints about your voice, your music director, the venue, the lighting, forgetting words, etc. (This seems so obvious but I admit that it is really, really hard to do.)
- Similarly, when someone tells you they enjoyed the show, believe them. And thank them. And make them feel special for being part of a special audience. (I can tell you this worked wonders on me the last time Julie Wilson said it to me – personally – after a show.)
- If there are bunches of people, try to prioritize. Enthusiastically, but efficiently, thank friends and promise later contact (and follow-up). For people you don’t know, try to get them on your mailing list.
- I once asked Andrea Marcovicci how she managed a reception line so well. She said that the trick is to fully concentrate on the person you’re dealing with in the time you’re dealing with them. Then to clearly thank them, finish, then turn to the next person.
- When you’ve been deemed to be talking to a certain cabaret artist for too long, her female partner will reach across, extend her hand, say “Hi, I’m _______________ “ and while shaking you’re hand will pull you out of range of the performer. At the time, my annoyance with being “dealt with” in this way was tempered by an admiration for the gutsy (and powerful) approach to the problem. Others may have and cause less generous reactions with similar tactics.